Do you have an editorial calendar for YOUR online business?
You KNOW consistency is key in making a success of your business, but how do you follow through on that? Whenever you sit down to work, do you find yourself staring at a blinking cursor, quickly distracted by Facebook?
If you’re in my Facebook community, you’ve heard me say dozens of times that no matter what kind of entrepreneur you are, you should have a blog. It sets up such an easy pathway for readers (and potential clients!) to find you.
Perhaps you hear me say that, though, and you think “Okay, but what do I write about…?”
If you run an online business, you should have a blog. It’s an easy way to share your value and expertise, and when done right, it can easily drive traffic to your website in a nearly-passive way.
So how do you get started running a successful blog?
With an EDITORIAL CALENDAR!
Grab your free template by clicking HERE then watch or read below to learn all about how to implement your editorial calendar efficiently!
How to Create an Editorial Calendar:
1. Go deeper with your goals
How will you get your audience from Point A (your post) to Point Z (your sales)? What sort of pathway do you want them to take? How do you best connect to your ideal clients?
How do your priorities factor into your writing/videos? How can you use these to ensure an easier transition from new reader to client? IS writing a blog/doing regular videos ACTUALLY a priority for you?
3. Start with pen and paper
Physically writing out your editorial calendar will take you a LOT farther than plugging it into an online program. Put paper to pen and create that PHYSICAL proof of your passion and abilities.
Decide how often you’re going to post and BE realistic. Don’t start off posting 2x/week and then suddenly leave your audience hanging by disappearing for a month. Always be at least one post ahead. Better to set the bar low and have extra posts then to set it too high and fail to stay consistent.
5. Pay attention to the dates
Think about the months/seasons as you begin to plan. Example: January – New Year Resolutions, recovering from the holiday season, starting off a new year right, etc. February – Valentine’s Day, getting started on taxes, Mardi Gras, etc. March – St. Patrick’s Day, spring cleaning, end of Quarter 1, etc. How can you use these to develop content themes?
6. Work backwards
Along those same lines, if a holiday passes and you find yourself thinking “Man, that would’ve made for a GREAT blog post!!” then WRITE IT! Imagine if you wrote TWO blog posts every week and only posted once. You’d be an entire year ahead come December!!
7. Brainstorm & Free Write
Give yourself 30 minutes to brainstorm. No judgement, no dumb ideas, just free write for 30 minutes. THEN go back and decide what’s worth plugging into your editorial calendar. From there you can come up with keywords to focus on, photo you’ll need to take/find, and note what content you’ll use to nudge people towards your programs/products.
8. Keep it visible
However you decide to compile your editorial calendar after creating the rough draft, do it in such a way that it STAYS IN FRONT OF YOU! Pick up a yearly calendar from the dollar store and use it only for your editorial calendar – pin it up in front of your desk. Or use a program such as CoSchedule or a WP plug-in like Editorial Calendar.
Actually create your editorial calendar and you’ll already be one step ahead of those still staring at their blinking cursor.
Make 2017 your best year yet and get started NOW!